The DIGIBRAND project aims to empower athletes across the European Union by providing them with cutting-edge digital marketing and AI-driven tools for personal branding. By addressing the challenges athletes face in managing their online presence, DIGIBRAND helps them improve their visibility, audience engagement, and overall career prospects. The project aligns with EU goals of enhancing digital literacy in sports and supports the concept of «dual careers» by enabling athletes to develop valuable skills outside of their sporting careers.
Key Objectives:
- Enhance Digital Literacy: Equip 30 athletes with AI-driven digital marketing tools to effectively manage and improve their personal branding within 12 months.
- Develop Comprehensive AI Toolkit: Create and deploy a digital toolkit focused on online reputation management and personal branding strategies tailored for athletes.
- Increase Stakeholder Engagement: Conduct a series of educational webinars and a final dissemination event to foster knowledge sharing and collaboration among athletes, sports organizations, and digital marketing professionals.
- Sustainability and Continuous Improvement: Collect feedback from pilot users to continuously refine the toolkit, ensuring it remains relevant and impactful over time.
Target Audience:
- Primary Audience:
- 30 athletes actively seeking to enhance their online presence and personal brand management.
- Secondary Audience:
- Sports Organizations: Clubs, associations, and federations that support athlete development.
- Coaches and Trainers: Professionals involved in athlete training and development.
- Digital Marketing Professionals: Experts in digital branding, marketing, and AI-driven tools.
- Policymakers: EU regulatory bodies and sports policy decision-makers.
Expected Impact:
- Short-Term Impact:
- Rapid skill development in AI and digital marketing among athletes, leading to immediate improvements in personal branding and online engagement.
- Medium-Term Impact:
- Athletes will establish a stronger and more cohesive online presence, resulting in better audience engagement, sponsorship opportunities, and career advancements.
- Sports organizations will benefit from improved digital marketing practices and greater visibility due to their athletes’ enhanced personal brands.
- Long-Term Impact:
- Sustainable personal branding practices that continue to benefit athletes throughout and beyond their sports careers.
- The project will set new standards in athlete branding, influencing the broader sports industry’s approach to digital transformation and personal brand management.
DIGIBRAND supports athletes in navigating the digital age, helping them build meaningful connections with fans, sponsors, and the sports community, while also enhancing their career prospects both during and after their athletic careers.
